Pataka Esports Festival
2024
TGS Melee
2024
Dirty Jersey Melee
2024
SFU Smash
Explosion Series
Smash Zell
Puffin Play
2024
I crafted a unique book-themed branding for the monthly local tournament, "Puffin Play," held at Book Club. Inspired by the venue and the native British Columbia bird, the tufted puffin, I designed a distinctive logo and branding assets. This project showcases my ability to create cohesive and thematic branding that resonates with the event's setting and captures the essence of the local culture.
Gastown Grind
2024
UBC MELEE
2022~
The new brand identity represents UBC Melee's competitive nature while incorporating the iconic imagery of Super Smash Bros and the University of British Columbia, resulting in a modern and cohesive visual identity that can be applied across all media.To maintain consistency across all branding materials, I developed a color palette inspired by UBC's blue and gold colors while adding a brighter accent color to represent the excitement and energy of Super Smash Bros gameplay. Additionally, I coded a tournament stream tool, as well as designed graphic assets that utilize game elements, such as the characters and items, to be used on various materials such as promotional posters, social media graphics, and event merchandise.
Summer Suite
Doubles Dragon
Melee Fest
Melee Centroamerica is an exciting online bi-weekly Super Smash Bros Melee Tournament that I created. At the heart of the tournament's visual identity lies the logo, which features a magnificent Turquoise-browed motmot flying. The clever incorporation of the negative space within the smash bros circle logo adds a touch of familiarity and establishes an immediate connection with the Super Smash Bros Melee community. The Turquoise-browed motmot, a native bird of Central America, symbolizes the freedom and spirit of competition that the tournament embraces. The color scheme of Melee Centroamerica evokes the natural wonders of Central America, with shades reminiscent of its enchanting lakes, lush jungles, aromatic coffee plantations, majestic volcanoes, and golden cornfields.
Join us at Melee Centroamerica and experience the thrill of competitive gaming, the charm of Central America, and the joy of community coming together in celebration of Super Smash Bros Melee.
Melee Centroamerica
2023
