Red Bull Snowdown @ WSSF
[April 2025]
<branding, graphic design, production assets>
The World Ski and Snowboard Festival is a huge annual event in Whistler that celebrates mountain culture with sports, music, and arts. In collaboration with Red Bull, I had the chance to be part of their gaming activation at the festival. My main role was helping install and run the gaming booths, but at the last minute, I was also asked to design graphics for a tournament. I quickly adapted the visuals to fit the Whistler theme while still following Red Bull’s strict brand guidelines, which was both a challenge and a really fun creative task.
What made the experience even more intense was that the booth ended up being busiest late at night, so I stayed long after planned hours to keep it running. The client really appreciated the extra effort, and it was rewarding to see how much people enjoyed the activation.
It was also my first time traveling specifically to help with an event, and getting to do it with a brand like Red Bull was something I’ll never forget. It left me excited to take on more opportunities like this in the future and to keep building connections in the world of live events and gaming.
All artwork, designs, and visual content are the intellectual property of Gabriel (gabo) Saenz unless otherwise commissioned.
Commissioned works remain © their respective clients and are included here with permission for portfolio display only.